Tagged: Flipkart

Micromax to replicate Xiaomi’s business model; launches new Yureka phone

Micromax will be launching a new array of Android devices running on popular Cyanogenmod custom ROM. The first one has already been launched in India. The new phones are introduced under a new brand ‘Yu’. The is one the first wave of Yu phones. The model is named Micromax Yureka, a wordplay by adding Yu and Eureka. Key specs of Micromax Yureka Screen: 5.5″ LCD IPS display with HD resolution and Corning Gorilla Glass 3 protection Camera: 13 MP (Sony sensor), 5 MP rear cam. Network: 2G, 3G, 4G LTE Software: Android (Cyanogenmod OS 11) Speed: 1.5GHz octa-core CPU with...

How could Motorola make Moto E so cheap?

For $120 Moto E is one of the cheapest phone you could buy that offers excellent value for money. But how could Motorola manage to keep its price so lower than its competitors? When it comes to pricing of a mobile phone model, each company has their unique priorities. Apple couldn’t sell their products for cheap or its premium brand value will be diminished. Android smartphone manufacturers on the other hand, cater a wide range of customer segment. If a reputed manufacturer offers a device much lesser than their competitors there should be some reason. Google bought Motorola in 2012...