Tagged: Pricing

How could Motorola make Moto E so cheap?

For $120 Moto E is one of the cheapest phone you could buy that offers excellent value for money. But how could Motorola manage to keep its price so lower than its competitors? When it comes to pricing of a mobile phone model, each company has their unique priorities. Apple couldn’t sell their products for cheap or its premium brand value will be diminished. Android smartphone manufacturers on the other hand, cater a wide range of customer segment. If a reputed manufacturer offers a device much lesser than their competitors there should be some reason. Google bought Motorola in 2012...